Inside a planet where by tech CEOs normally manage meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that number of dare to tread. Because the co-founder and CEO of Scentbird, on the list of leading fragrance subscription companies in North The usa, Mariya has established herself to be a ahead-thinking company chief. But further than her success in the company earth, she has also emerged to be a spiritual guide and intuitive Trainer, a change she shares overtly by means of her YouTube channel, “This can be Mariya.”
This convergence of commerce and cosmic consciousness tends to make Mariya Nurislamova Probably the most unconventional—and powerful—figures in the fashionable entrepreneurial landscape.
Creating Scentbird: A Fragrance Disruptor
Mariya’s company vocation took flight in 2014 when she co-Launched Scentbird, an organization meant to make designer fragrances additional accessible via a month to month membership design. Modeled after Netflix, but for perfume enthusiasts, Scentbird rapidly turned a go-to platform for fragrance discovery. Beneath her leadership, the business grew to provide in excess of seven-hundred,000 subscribers, giving access to a lot more than 800 fragrances from major world-wide brand names.
With a robust Basis in brand name tactic, supply chain logistics, and promoting, Mariya effectively captivated undertaking money, participated from the Y Combinator accelerator, and helped Scentbird scale into a $100M+ profits company. She later on expanded her portfolio with Deck of Scarlet, a beauty brand, and Drift, a vehicle fragrance company.
But even though her name in the startup earth was soaring, Mariya was quietly undergoing a spiritual transformation that may soon spill into the public eye.
The Awakening: A Shift to Spirituality
About 2018, Mariya seasoned what she called a spiritual awakening. This interior evolution inspired her to dive into metaphysics, Electricity perform, meditation, and intuitive channeling. As she deepened her spiritual observe, she began generating written content to help Other individuals check out their own individual consciousness, finally launching her YouTube channel “This is often Mariya.”
The channel, which now has around a hundred,000 subscribers, capabilities a wide array of material—guided meditations, soul healing techniques, chakra do the job, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply particular. She invitations her viewers to connect with them selves, the divine, plus the unseen energies that form our every day life.
Her followers generally describe her content material as transformative, and she has cultivated a deeply faithful spiritual audience as a result of regular engagement and authenticity.
Controversy with the Crossroads of Identity
While lots of have embraced Mariya’s twin identity, others have elevated eyebrows—specifically as her metaphysical beliefs have become more publicly seen. In 2024, a characteristic from the Business enterprise of Manner spotlighted The stress in between her roles for a tech CEO as well as a spiritual Trainer.
A number of Mariya’s statements—such as responses on alternative healing, extraterrestrial beings, and controversial sights on historic figures—sparked backlash from customers, influencers, and in many cases previous collaborators. A number of magnificence influencers severed ties with Scentbird, citing discomfort with Mariya’s spiritual rhetoric. Social networking message boards debated the appropriateness of her beliefs in relation to her Management position within a mainstream model.
In reaction, Mariya clarified that her spiritual teachings are personal and provided beneath her to start with identify only, intentionally divided from her professional identity. But the controversy opened up a broader dialogue about whether or not public figures can—or must—compartmentalize their beliefs inside the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Even though lots of founders attempt to keep up an image of neutrality, she has decided on to indicate up as her total self. This degree of transparency could be the two magnetic and polarizing.
On a single hand, her authenticity is refreshing. She brings psychological intelligence and mindfulness to an field normally centered only on scale and method. On the other, her outspokenness about spiritual subject areas invitations scrutiny, particularly in an era when on line written content can promptly go viral and provoke sturdy reactions.
Nevertheless, Mariya’s method speaks to a further cultural shift. As more and more people investigate wellness, consciousness, and personal progress, figures like her—who bridge the spiritual and content worlds—might become additional frequent, not less.
Businesswoman. Mystic. Influencer.
In combination with managing her businesses and YouTube channel, Mariya has designed an ecosystem of spiritual offerings. She hosts retreats, presents private channeling periods, sells spiritual tools, and has even posted a e-book titled seventy two Keys to Manifestation. She’s primarily established a parallel business from the spiritual Area—fully different from her part at Scentbird, nonetheless just as structured and scalable.
Her spiritual brand name, like her magnificence brand, is worldwide, polished, and working experience-driven. It’s very clear that Mariya applies a similar level of target and creativeness to both of those spheres of her lifestyle. No matter whether main a team of developers or channeling divine Power for any guided meditation, she delivers with clarity and conviction.
The Street Forward
Mariya Nurislamova’s journey raises critical questions on identification, Management, and community lifetime. Can a tech CEO even be a mystic? Really should business enterprise leaders share their personal beliefs with the general public? What happens when These beliefs challenge conventional norms?
Whatever the responses, Mariya carries on to stroll her path unapologetically. She scentbird ceo signifies a new technology of business owners—types who aren’t scared to become complicated, spiritual, and multidimensional. Her boldness may cost her some partnerships, but it also earns her admiration from those who benefit real truth above conformity.
Ultimately, Mariya Nurislamova isn’t just redefining what this means being a CEO. She’s redefining what it means to be full.
Mariya Nurislamova lives at the intersection of logic and instinct, enterprise and spirit, Management and vulnerability. Her story is a Daring testament to residing authentically, even when that authenticity comes along with threat. As she proceeds to grow her dual empire—both equally earthly and cosmic—she invites us all to look at what it means to steer with soul.
Regardless of whether the thing is her like a visionary or a provocateur, something is definite: Mariya Nurislamova just isn't worried to break the mildew.